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Stars of PR

Stars of PR

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March 27th 2008:A NEW LOOK AT “GORILLA” MARKETING

This week’s Stars of PR puts a new spin on “gorilla” marketing with guest Bill Guertin who calls himself the 800 POUND GORILLA. Mr. Guertin is a published author and an officially endorsed sales trainer with the NBA. Other guests include “employee evangelist” Ron McDaniel, and former swat team member Tim Dimoff.

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