David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, and the new hit book World Wide Rave. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the
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