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Edward Rogoff is a professor and Chair of the Department of Management at Baruch College which is the business school of the City University of New York. Prior to this role, he was the Academic Director of the Lawrence N. Field Center for Entrepreneurship at Baruch.He has been teaching entrepreneurs how to be successful for many years. He has written several books on the topic including the Bankable Business Plans and the Entrepreneurial Conversation. In this interview, he will reveal what it takes to start a new business, get it funded and make it grow into a major success, despite the curre
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