|
Steve Howard, speaker and writer, is founder of a training and consulting firm. His new book, Boomer Selling, is a practical resource to help organizations understand the motivations and buying habits of this unique generation. When the American economy recovers, it will be on the backs of Baby Boomers and Howard shows in Boomer Selling why: Boomers are the engine that drives our economy; Most companies are wasting money going after the wrong customers; Customization is critical when selling to Boomers; 80% of Boomers buy premium products. Listen in for practical techniques to improve your
|
