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In Discussion

In Discussion

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December 15th 2009:The “CLARITY” of Brand Communications

“The CLARITY of Brand Communications” explores the world of Brand Communications in a rapidly and fast moving corporate arena. The program finds out from two leading creative professionals how brand formulas are designed to convert existing strategies into dynamic campaigns. Campaigns designed to provide “Clarity” to both consumer and advertising giants.

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Featured Guest

Ewan Pidgeon

Ewan Pidgeon, the one with the funniest name and accent, has created high-profile campaigns for the past 25 years for some of the most recognized brands on the planet, including Toyota, Avis, British Airways, Ford, Panasonic, American Airlines and Mattel among others. Derek Wilksen was principal and executive vice president of RiechesBaird for nearly 14 years, charged with the planning, development and expansion of integrated marketing services. His experience is wide to say the least, with expertise in not only corporate communications and public relations, but branding and strategy, as well, for a broad range of industries and clients. Toyota, Allergan, GT Bicycles, Isuzu, Toto Kiki, Monie
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