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Dr. Robert Cialdini, NYT bestselling author of Influence: Science and Practice and Yes, 50 Scientifically Proven Ways to be Persuasive, will share six fundamental principles of influence based on years of research: Reciprocity – Give to receive; Scarcity – Position the product or service as unique and therefore in short supply; Authority – Be the expert; Consistency – Be consistent with the values/goals of the person to be influenced; Consensus – Demonstrate agreement as through references; Liking – Identify similarities with the person to be persuaded. These approaches can dramatically impro
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