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Stories are the most powerful and effective form of communication today. Everyone knows that stories go in deep and last a long time. So why don’t we tell more stories? Too often we’re driven to deliver data, facts and information that is dry and boring. Companies that want to engage and motivate their employees and be on the leading edge of change need to tell more stories. The impact of a story is immediate and visceral. They get into our bones and more importantly they stay with us long afterwards. If you want to make an impact in your communication, develop instant rapport and present
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