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ZOOM’D Leadership

ZOOM’D Leadership

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April 05th 2010:The Responsibility Revolution

Jeffrey Hollender, co-founder and chairman of Seventh Generation, the leading US brand of non-toxic household products and a pioneering “good company,” joins ZOOM’D to review his just-published book The Responsibility Revolution: How the Next Generation of Businesses Will Win. Jeffrey describes that for too long the definition of what constitutes “responsible” corporate behavior has been dangerously timid. To confront the economy’s and society’s daunting challenges, companies must do more than monitor factories, donate to charities, and trumpet efforts to be a little less bad. The responsibili

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Jeffrey Hollender

Jeffrey Hollender is the author of The Responsibility Revolution and the co-founder of Seventh Generation Inc. His blog, Inspired Protagonist, spotlights socially responsible business practices. He has led Seventh Generation to its current position as the nation's fastest growing brand of natural home and personal-care products. As a leading authority on green consumerism, he frequently addresses social and environmental responsibility issues.
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