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May 20th 2010:Being Different Is Everything Featuring Mark Goulston M.D. - Special Encore Presentation!

Most business owners lose money on their marketing because they make the mistake of thinking that a successful brand strategy lies in the idea that their product or service is better than the products or services of their competitors. Nope. The key to a successful brand strategy lies in creating the perception that your product or service is different from your competition. Mark Goulston, M.D. is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist who honed his skills as an FBI/police hostage negotiation trainer who increases people’s ability to get through

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