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David Cravit and Brent Green are writers, analysts and senior executives experienced in advertising, marketing, consulting, speaking and training. They share a special interest in the market place occupied by the generation of seniors increasingly referred to as Boomers. They are well aware of the challenging contradiction that, while the Boomer generation of seniors becomes more and more active, effective and influential, seniors are increasingly perceived by governments as ever-more expensive burdens for healthcare systems. They will explore the possibilities for Boomers to increase their co
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