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Family Caregivers Unite!

Family Caregivers Unite!

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June 08th 2010:Seniors as Family Caregivers

David Cravit and Brent Green are writers, analysts and senior executives experienced in advertising, marketing, consulting, speaking and training. They share a special interest in the market place occupied by the generation of seniors increasingly referred to as Boomers. They are well aware of the challenging contradiction that, while the Boomer generation of seniors becomes more and more active, effective and influential, seniors are increasingly perceived by governments as ever-more expensive burdens for healthcare systems. They will explore the possibilities for Boomers to increase their co

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David Cravit

David Cravit, Vice President, ZoomerMedia Ltd, has over 30 years’ experience in advertising, marketing and consulting in Canada and the US. He was a partner in Saffer Cravit & Freedman Advertising, which he helped take from start-up to over $150 million in annual billings. The firm was recognized as the leading retail specialist agency in North America. After selling his interest in the business, he worked as an independent consultant and also a consultant to other advertising agencies in Canada and the US, before joining ZoomerMedia in November, 2005. He has been a frequent speaker at corporate and industry events, guest on numerous radio and TV shows, and contributor to professional journ
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Brent Green

Brent Green is a marketing communication strategist, creative director, copywriter, author, speaker, trainer and consultant with focus on generational marketing. His firm, Brent Green & Associates Inc, of Denver, Colorado, was established in 1986. It develops integrated marketing communication programs for direct response media, integrated sales promotions, marketing public relations, and senior executive training. It’s received more than 50 national and international awards for creative excellence. He authored Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions. His next book, Generation Reinvention, examines how Boomers are changing business, marketing,
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