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PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

Archives Available

August 06th 2010:“GUERILLA MARKETING GOES GREEN”

This Friday, join host Maureen Kedes and author, speaker and veteran PR wiz Shel Horowitz who has helped businesses, nonprofits, and community groups get their message out to the public for the past 20 years through copywriting and strategic marketing planning based in environmental principles. A renowned public speaker and media interviewee, Shel Horowitz has had multiple appearances in the New York Times, Christian Science Monitor, Wall Street Journal, and Entrepreneur to name a few. Horowitz is the author of eight books on low-cost, high-impact marketing. Five of them have won awards and/or

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Featured Guest

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Shel Horowitz

For over a decade, Shel Horowitz, “The Transformpreneur,” has shown businesses how to thrive by doing the right thing. Shel shows how not just to go green AND market green affordably and effectively—but how businesses can thrive by transforming society: turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker and TEDx Talker, transformational business consultant, and the multiple-award-winning, bestselling author of ten books, most recently Guerrilla Marketing to Heal the World (his second Guerrilla book is with Guerrilla Marketing founder Jay Conrad Levinson). More about Shel at GoingB
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