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Leadership Matters

Leadership Matters

Wednesday at 2 PM Pacific

October 13th 2010:How to Build and Improve Your Organization’s Brand

This episode will focus on branding initiatives for public and nonprofit organizations. A strong brand can be invaluable as the battle for customers, supporters, donors, and funders intensifies. Your brand, “what resides within the hearts and minds of others regarding your organization,” could make the difference in the support your organization receives from constituents and its service market share and viability. Tune into this episode to hear lessons learned from others that have successfully launched branding initiatives and steps that can be taken to build and improve your organization’

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Wednesday at 2 PM Pacific Time on VoiceAmerica Business Channel

Featured Guests

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Jason Foster

Jason Foster serves as the Director of the Public Affairs Department for the San Diego County Water Authority. He supervises the Water Authority's outreach efforts, including education programs, community outreach related to construction projects, the agency's small-business contracting opportunities program (SCOOP), media relations, and regional communications on water supply issues. Foster is also spearheading the Water Authority and its 24 member agencies' efforts to educate the public on the 20 Gallon Challenge asking each person to volunteer to conserve 20 gallons of water daily. Prior to coming to the Water Authority in December 2006, Foster served as the media relations manag
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Nora Vargas

Vice President of Community Engagement at Planned Parenthood of the Pacific Southwest
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Luis Gonzalez

Luis Gonzalez is Director of Community Affairs for Neighborhood House Association. His work in print, broadcast, radio and online media fields gives him a diverse skill-set in communications. Gonzalez is adept at merging the many aspects of media and marketing communications to achieve successful results. Gonzalez began his career working for T.V. networks - - Univision, Telemundo and NBC. He produced two Hispanic radio shows, Voces de San Diego and En la Frontera. He was the magazine director for No Cover and Accesso and worked on several national marketing campaigns, including Billboard Latin Music Awards. Before joining NHA in 2008, he was the spokesman for the San Diego Metropol
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