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Leadership Matters

Leadership Matters

Wednesday at 2 PM Pacific

October 20th 2010:Building and Improving Your Organization’s Brand-Part II

This episode will continue to focus on branding initiatives for public and nonprofit organizations. A strong brand can be invaluable as the battle for customers, supporters, donors, and funders intensifies. Your brand, “what resides within the hearts and minds of others regarding your organization,” could make the difference in the support your organization receives from constituents and its service market share and viability. Tune into this episode to hear about branding efforts in New Orleans from Jennifer Day of New Orleans Convention and Visitors Bureau; the use of social media to advanc

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Wednesday at 2 PM Pacific Time on VoiceAmerica Business Channel
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Featured Guests

Jennifer Day

JENNIFER DAY is the Director of Communications and Public Relations for the New Orleans Convention and Visitors Bureau. She acted as the Director for the City of New Orleans Office of Film and Video from 2007 through June of 2010. During her three years at the New Orleans Office of Film and Video Jennifer was confronted with the daunting task of selling a city still reeling from the worst disaster in our nation’s history. Despite what seemed like insurmountable challenges, under her leadership, the New Orleans film industry cultivated record-breaking levels of production activity for three consecutive years with Day attracting roughly 71 major projects with a combined Louisiana spend of $60
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Luis Gonzalez

Luis Gonzalez is Director of Community Affairs for Neighborhood House Association. His work in print, broadcast, radio and online media fields gives him a diverse skill-set in communications. Gonzalez is adept at merging the many aspects of media and marketing communications to achieve successful results. Gonzalez began his career working for T.V. networks - - Univision, Telemundo and NBC. He produced two Hispanic radio shows, Voces de San Diego and En la Frontera. He was the magazine director for No Cover and Accesso and worked on several national marketing campaigns, including Billboard Latin Music Awards. Before joining NHA in 2008, he was the spokesman for the San Diego Metropol
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Jessica Ziegler

JESSICA ZIEGLER is the Director of Development for United Neighborhood Houses of New York. Prior to joining UNH in 2007, Jessica served as the Director of Development and Communications at Housing and Services, Inc. (HSI). Prior to that, she worked for nine years in New York City government, most recently serving as the Director of Operations for the NYC Department of Homeless Services. Her previous experience also includes service at the NYC Office of Management and Budget (OMB), during which she oversaw the City's budget-related lobbying efforts on behalf of social service and health/mental health agencies and managed the City's child welfare budget. She holds a Master's Degree in Public P
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