Listen up with Host Maureen Kedes and guest Peter Shankman, author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising. Shankman is Founder and CEO of The Geek Factory, Inc., a NYC Marketing and PR Strategy firm. His blog (www.shankman.com) both comments on and generates news and conversation. Peter launched Help A Reporter Out or HARO (www.helpareporter.com) which connects journalists with the sources they require using a social media
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