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PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

Archives Available

January 14th 2011:Special Encore Presentation: “Best Tricks of the B2B PR Trade”

Learn the art of business to business public relations from two of the nation’s top strategists, Samantha DiGennaro (Founder) and Howard Schacter (President) of DiGennaro Communications. Join host Maureen with her guests Howard and Samantha who will take us through a journey of what it is like to run the PR for global media companies, full-service advertising agencies, and digital and design corporations. Also discussed will be how to manage the public image of various CEOs and the best tips for strategic messaging throughout the advertising, media, marketing and technology industries.

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