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Shah shares examples of how buying patterns have recently changed in rapidly growing countries like China, Dubai, and India. Hear who buys quickly (and who buys slowly), who is interested in products from your country (and who isn’t), and who expects in person interaction (and who doesn’t). Be careful not to assume you know what Shah has to say. His remarks about several “inversions” over the past few years are particularly insightful. If you sell products/services in a variety of countries, it’s important to revisit the premises behind your mix of in person and remote communication, pricing
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