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PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

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April 29th 2011:BRAND ON DEMAND

Join host Maureen Kedes with special guest, Rick Mathieson, an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, he has been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio, CBS Radio and NPR. Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies. His latest book, THE ON-DEMAND BRAND, was a #1 Amazon “Hot New Release;” has ranked among Amazon’s top

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