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Visionary Leader, Extraordinary Life

Visionary Leader, Extraordinary Life

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September 19th 2011:Executive Vice President of MTV Scratch, Viacom Media Networks

He calls it the “coolest, weirdest job” out there, but Ross Martin is turning heads across industries as a visionary leader in the business of creativity, innovation and strategy for Viacom Media Networks. As Executive Vice President and Founder of Scratch, Martin leads a new kind of creative team within the walls of Viacom Media Networks, a cultural force that's transforming how brands connect with audiences and consumers in powerful, new ways. A master of collaboration, Martin draws his inspiration from “the visionaries around me” and is known for his ability to encourage creativity, p

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Ross Martin

Ross Martin is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company. Ross joined Viacom Media Networks in 2004 as the first Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU. He later became SVP of MTV 360 Production & Development, working across MTV, MTV2 and mtvU. Prior to MTV, Ross founded Plant Film, an LA-based production company partnered with Fox, VH1 and Dimension Films; was a development executive for Spike Lee's 40 Acres and A Mule Filmworks; and taught poetry at Washington University, RISD and The New School. His writing appears in The Kenyon Review, The Harvard Review, Mc
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