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You might be surprised to learn that nonprofit executives have to be very entrepreneurial and creative these days. Clements will reveal how LaCrosse Area Convention and Visitors Bureau survives despite competing against well-financed local competitors like Wisconsin Dells. Hear when and how they have executed mini-joint ventures and strategic alliances to stay current and keep advancing despite tight budgets. See how they attract and retain talented people and fund great ideas despite the odds of failure.
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