Building exceptional customer relationships can mean the difference between a business which prospers and one that simply gets by. Avoiding promiscuous customer behaviour by building meaningful relationships will encourage long-term brand fidelity. Angi Egan, consultant, speaker and author of Romancing the Customer™ says 'this encourages a more considered, seductive approach rather than the costly one-night stand. It takes time to build brand equity and the ‘romancing’ is what we need to do brilliantly in terms of service excellence and client care'. Angi is looking forward to sharing these se
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