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Bob provides critical information for every business, particularly those with less than 200 staff. Bob’s 15 Keys have changed the fortunes of companies throughout the world.
Today we address the first key. 48 out of 51 categories of businesses are commoditized, you must be the customer’s first choice. If not, the purchase decision will be made based on price, margins will be cut and you will go out of business.
Bob Pritchard editorial and comment, Superstar guest Tim Draper, responsible for Hotmail, Skype and the creator of viral marketing. Entrepreneur Lynton Harris whose empire inc
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