|
Research shows that between 85% and 95% of all marketing and advertising does not work. In the US over $100 billion is spent per annum and some $90 billion is wasted! Why do we keep doing it? There is a better way! Over the past twenty years there’s been monumental changes in the number and variety of marketing vehicles, the viewing, listening and communication patterns of the target audience, and rapid changes in technology. Yet, most agencies and their clients do not understand what marketing is, far less how to use the new media; what works, what doesn't in today’s environment. I’ll tell y
|
