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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

November 08th 2011:MOST MARKETERS ARE IMPOSTERS

Research shows that between 85% and 95% of all marketing and advertising does not work. In the US over $100 billion is spent per annum and some $90 billion is wasted! Why do we keep doing it? There is a better way! Over the past twenty years there’s been monumental changes in the number and variety of marketing vehicles, the viewing, listening and communication patterns of the target audience, and rapid changes in technology. Yet, most agencies and their clients do not understand what marketing is, far less how to use the new media; what works, what doesn't in today’s environment. I’ll tell y

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Featured Guest

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Mary Bird

What a career - A fashion design business off the Portobello Road in London, was at the John and Yoko recording of Apocrypha, sang with superstars, managed a hot recording studio, worked daily with Gene Simmons from Kiss, sang backing vocals on the Roger Vadim film 'And God Created Women' and for songs used in Miami Vice. A prolific writer of lyrics and is hot news for her new product Car Masutra.
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 18/10/2017 05:00 18/10/2017 06:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show Research shows that between 85% and 95% of all marketing and advertising does not work. In the US over $100 billion is spent per annum and some $90 billion is wasted! Why do we keep doing it? There is a better way! Over the past twenty years there’s been monumental changes in the number and variety of marketing vehicles, the viewing, listening and communication patterns of the target audience, and rapid changes in technology. Yet, most agencies and their clients do not understand what marketing is, far less how to use the new media; what works, what doesn't in today’s environment. I’ll tell you what works and what doesn't. I have two great guests, Tim Draper, The Prince of Silicon Valley, the creator of viral marketing and the force behind Hotmail and Skype; and Mary Bird, former entertainer and writer who worked with Gene Simmons from KISS and is getting amazing publicity with a product called Car Masutra. We also address great marketing screw ups and answer listeners' questions. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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