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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

November 09th 2011:Does Your Company Have A ‘Social’ Life?

Facebook this. Tweet that. Blog something. LIKE this. FOLLOW that. Social media. Social networking. Social business. Whatever you call it, it’s here to stay. And it’s moved from the domain of y-/i-genners’ personal trivia to a new business sandbox where companies big and small play to win high-stakes customer relationships. The theory: “Be in the game or lose the opportunity.” So where is your company on the social business debate: waste of time or marketing brilliance? Are you peering from the sidelines, wondering if you have to be there and how to justify the cost? Or do you already use soci

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Featured Guests

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Todd Wilms

Todd Wilms, Senior Director and founding member of the Global Social Media Audience Marketing Team at SAP. Todd’s team helps SAP’s 47 solutions and 28 industries reach their appropriate audiences around the globe through social media marketing. They develop the strategy, help to execute the program, and then create repeatable processes to support other teams’ success. A 20-year marketer, Todd has held executive product and marketing leadership roles with best-known brands including eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. An avid writer, he is currently blogging on Forbes and his team blog at Socialb2p.com.
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Allen Bonde

Allen Bonde, CMO at The Pulse Network, entrepreneur and industry watcher with 20 years in online marketing, CRM, and e-commerce. Allen helps Pulse clients evolve their digital marketing and business strategies to include video content, community engagement and social media campaigns. Previously, he was co-founder and CMO at social marketing tools pioneer Offerpop; CMO and SVP of strategic services at eVergance; and started the Internet Computing practice at Yankee Group. Allen began his career in corporate R&D telecom, where he received a US patent. He has appeared on CNBC, Fox News and PBS television, and blogs for 1to1Media, oneforty.com, Social Times and WOMMA. He was named a Top CMO on
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Michael Krigsman

Michael Krigsman, CEO of Asuret, Inc., a consulting company dedicated to reducing technology implementation failures. A recognized authority on the causes and prevention of IT failures, he is considered an enterprise software industry "influencer” and is frequently quoted in the press on IT project and related CIO issues. Previously, Michael was CEO of Cambridge Publications and has been involved with hundreds of software development projects for small startups to Fortune 500 organizations. He serves on the Board of the America's Cup Hall of Fame and the Herreshoff Marine Museum in Bristol, RI.
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Arvind Malhotra

Arvind Malhotra, T. W. Lewis Scholar and Associate Professor of Strategy and Entrepreneurship at University of North Carolina Kenan-Flagler Business School. Dr. Malhotra’s research includes studying successful innovative organizational and interorganizational structures; adoption of innovative technologies, such as wireless, by consumers and organizations; and management of knowledge in interorganizational contexts. He has consulted, conducted applied research or led executive development workshops with the U.S. Navy, U.S. Air Force, IBM, ExxonMobil, Primax Properties, Sprint, RosettaNet Consortium, American Golf Corporation, Cisco, ING Direct and Cargill Sweeteners. He has received Best Pap
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 13/12/2017 08:00 13/12/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Facebook this. Tweet that. Blog something. LIKE this. FOLLOW that. Social media. Social networking. Social business. Whatever you call it, it’s here to stay. And it’s moved from the domain of y-/i-genners’ personal trivia to a new business sandbox where companies big and small play to win high-stakes customer relationships. The theory: “Be in the game or lose the opportunity.” So where is your company on the social business debate: waste of time or marketing brilliance? Are you peering from the sidelines, wondering if you have to be there and how to justify the cost? Or do you already use social media gurus to make your brand a player in the fast-paced chat-o-sphere? Either way, you may be overwhelmed by the many approaches to Social Customer Relationship Management. Pour a fresh cup of Joe, Earl or OJ and join us for food for thought as we explore the world of social business. And if you tweet your favorite breakfast beverage to #SAPRadioCoffee, you may hear your name on the air! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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