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We’ve all been there—at a networking or business event, ready with our business cards in hand. It’s no secret that networking is an essential tool for business, but as most networking experts, including Dr. Ivan Misner, founder and chairman of BNI (Business Networking International) and Andy Lopata (Business Networking Strategist) will tell you, meeting new people is only half the battle. “Networking is simple, but it’s not easy,” explains Ivan, “Contrary to popular belief, it takes more than an elevator pitch and a business card. Successful networking is about cultivating and maintaining stro
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