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January 05th 2012:MARKET RESEARCH IN A 3.0 WORLD

The tools of the market research trade have changed, but not the core principles. Great insights are still achieved through careful planning, sound methodology and creative analysis. In a 3.0 world, there is not only room, but also need for all approaches – traditional and cutting edge. What many people think are faulty methods, are in fact good ones applied in a faulty manner. Terri Bunofsky tells listeners how great market research can identify the keys to a brand’s success. Quantitative and qualitative, web-based and in-person, traditional or newly-created, Bunofsky Research Group has

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