In this program I discusses Cause Related Marketing, one of the fastest growing marketing and sales techniques of the past 20 years - about the pros and cons, the exceptional results that can be obtained, and how to go about it. I’ll provide excellent examples in various applications and how, when executed well, can bring benefits to both the sponsoring corporation and the cause.
I’ll also discusses recent privacy issues, with the revelation that Carrier IQ software has been installed on more than 140 million Android and iOS phones and is feeding back to the company, and their carrier, e
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