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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

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January 3rd 2012: KEYS TO CAUSE RELATED MARKETING

In this program I discusses Cause Related Marketing, one of the fastest growing marketing and sales techniques of the past 20 years - about the pros and cons, the exceptional results that can be obtained, and how to go about it. I’ll provide excellent examples in various applications and how, when executed well, can bring benefits to both the sponsoring corporation and the cause. I’ll also discusses recent privacy issues, with the revelation that Carrier IQ software has been installed on more than 140 million Android and iOS phones and is feeding back to the company, and their carrier, e

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Featured Guests

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Michael Bell

In our “The Business Behind Show Business” segment I’ll speak to one of the world’s great ‘voice’ actors, with a pedigree of over 75 major animated movies, and more recently a host of games, the extraordinary Michael Bell.
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Anne Wilson

Anne Wilson, graduate of the Stanford Executive Program for Non-Profit Leaders - past secretary of the International Federation of Kidney Foundations, and an expert in Cause Related Marketing.
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