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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

February 15th 2012:A Valentine’s Day Post-Mortem: Are you a retailer we love to love?

Valentine’s Day: Love it if you receive “the perfect gift”. Hate it if you don’t know what gift to give or where to find it. If you’re the latter, it’s not all your fault, says Adrian Drury at Ovum: “You may not know what to buy your loved one, but your retailer does.” As a game-changer holiday, Feb. 14 poses a double-edge relationship sword for retailers. Fail to help a consumer express their love, and that consumer will not love your brand. Why is this so difficult? Because of a sea change of customer buying behavior, says SAP’s Jon Wurfl. Consider 37% of PriceGrabber® Valentine’s D

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Featured Guests

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Becky Carroll

Becky Carroll is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, July 2011). She is also the founder of Petra Consulting Group, a consultancy focused on social media and customer experience. Her client roster includes Fortune 100 companies Electronic Arts, HP, Fujitsu, and Ford. Previously, she was the Community Program Manager and social media strategist at Verizon. Becky is the Social Media Contributor for NBC/TV San Diego. She teaches the “Marketing via New Media” class at UC San Diego and is the author of top customer service blog Customers Rock! (http://customersrock.net).
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Adrian Drury

Adrian Drury leads Ovum’s Consumer IT & Integrated Media team, covering the impact of IT consumerization on the engagement model for enterprises with their employees, customers and the opportunity for industry value chain re-engineering. He has published studies looking at smart device application development, device distribution strategies, marketing automation and customer lifecycle management, and process re-engineering innovation strategy. Adrian also leads the Media & Broadcast technology team, covering technology, IT, networking and commercial strategy in the convergent broadcast, media and telecoms industries. Previously, he was a founding employee and Head of Strategy and Business De
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Jon Wurfl

Jon Wurfl at SAP helps retailers manage the most valuable asset of their business: their shoppers. By leveraging his domain expertise in CRM business strategy and technology, Jon helps companies innovate their business transformation by using e-commerce, loyalty management, marketing, social media, mobility. His goal is to help businesses drive their top and bottom line upward.
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Valentine’s Day: Love it if you receive “the perfect gift”. Hate it if you don’t know what gift to give or where to find it. If you’re the latter, it’s not all your fault, says Adrian Drury at Ovum: “You may not know what to buy your loved one, but your retailer does.” As a game-changer holiday, Feb. 14 poses a double-edge relationship sword for retailers. Fail to help a consumer express their love, and that consumer will not love your brand. Why is this so difficult? Because of a sea change of customer buying behavior, says SAP’s Jon Wurfl. Consider 37% of PriceGrabber® Valentine’s Day Shopping Survey respondents who shop online or via mobile phone or tablet. And gender, age, generational and ethnic preferences of each customer, plus brand reputation word-of-mouth on social media. If you aspire to author Becky Carroll’s gold standard - the Customers Rock company - pour a cup of Joe, Earl or OJ and join us for a Valentine’s Day Post-Mortem: Are you a retailer we love to love? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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