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CIO Talk Network

CIO Talk Network

Wednesday at 7 AM Pacific

February 15th 2012:Should Customer Input govern Innovation?

Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?

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https://www.voiceamerica.com/show/690/cio-talk-network 22/11/2017 07:00 22/11/2017 08:00 CIO Talk Network https://www.voiceamerica.com/show/690/cio-talk-network Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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