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March 22nd 2012:It’s an mCommerce World: Mobile Payments Redefining Business Opportunities and Consumer Behavior

Mobile commerce is redefining business opportunities and shaping consumer behavior around the world, nowhere more so than in emerging markets. In the established markets, mCommerce is challenging existing models and fueling a plethora of startups in a frantic scramble not to be left behind. In the developing world, the rapid spread of mobile communications is allowing markets to leap frog from paper to robust electronic commerce. Juniper Research estimates that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions wi

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David True

David True is the Managing Director. Broadly Curious Advisors and President of NYPAY. In addition to leading a payment networking group and his own consulting firm, David is an EVP at MCAworks, a marketing consultancy. Most of his current work involves projects in prepaid, loyalty, and mobile areas. He has over 20 years of experience in payments comprising marketing, new product, sales, operations and finance. He has worked with both large and small firms, domestically and internationally. He has a passion for new technologies and their commercial application as well as connecting dots to unlock value in an organization. In addition to consulting, David has worked at MasterCard Worldwide, A
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