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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

March 20th 2012:MEASURING RETURN ON INVESTMENT (ROI)

This week’s show joins in the current debate on how we measure return on investment (ROI). In a highly competitive environment it is critical to measure the effectiveness of every aspect of our businesses and no one has been worse at doing this than marketers. The simplistic analysis - What did the campaign cost and what revenue did it generate is not sufficient any more. What is? We also discuss: • The need to work on your business and not in it; • How to increase your price and margins by differentiating yourself and increasing your value proposition; • Above the

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Simon Jordan

Simon Jordan Went from a 20s death wish, weighing 320 pounds ( 146 kgs) binge eating, drinking and drugs. 18 months later weighing 182 pounds (82 kgs) he finished the London Marathon in 3 hrs 45 minutes, clean from drink and drugs. He puts that same dedication into his business. One year into setting up his Marketing company he set up his own highly acclaimed online TV channel sharing marketing tips to a global audience. He has put his success down to the power of social media. Author of “ How to Sky Rocket Your Business (without burning your fingers)” which has received 5 stars on Amazon
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 22/10/2017 04:00 22/10/2017 05:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show This week’s show joins in the current debate on how we measure return on investment (ROI). In a highly competitive environment it is critical to measure the effectiveness of every aspect of our businesses and no one has been worse at doing this than marketers. The simplistic analysis - What did the campaign cost and what revenue did it generate is not sufficient any more. What is? We also discuss: • The need to work on your business and not in it; • How to increase your price and margins by differentiating yourself and increasing your value proposition; • Above the line, below the line and through the line marketing. We have two great guests on the show today, Simon Jordan who launched his own online TV show and Errol Michael Henry (Warpspeed Training Solutions UK ) VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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