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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

March 28th 2012:Mobility Goes to the Mall, the Hotel, the Airport…

The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.” Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoC

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Featured Guests

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Bob Evans

Bob Evans is Vice President of Strategic Communications for SAP. He joined the company in April 2011 and late last year helped create a new 50-person team within the Marketing organization called Customer Central, which celebrates SAP’s customers through stories of their innovations and success. Bob also writes a widely read column for Forbes.com on business innovation. Before joining SAP, Bob covered the business-technology world as primary analyst and blogger for InformationWeek.
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Brent Leary

Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger at BrentLeary.com. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent is a past recipient of CRM Magazine's Most Influential Leader Award. He serves on the national board of the CRM Association, advisory board of the University of Toronto's CRM Center of Excellence, and editorial advisory board for The Atlanta Tribune. He also writes for CRM Maga
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Maribel Lopez

Maribel Lopez, founder of Lopez Research, offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry. Over the past two decades, she has observed, commented on and engaged in the massive shifts in communications technologies. She has worked directly with the service provider community as well as with equipment, device and software vendors. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group. She also worked as an analyst for International Data Corporation, and gained practical marketing and opera
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Mimi Spier

Mimi Spier has spent the last 18 years strategizing, building, launching and implementing software applications for world-class enterprise companies, like Oracle, BusinessObjects, Hyperion and SAP. In her current role at SAP as Head of Solution Marketing for Mobile Analytics, she is responsible for the strategy and marketing for Mobile Analytics. Previous roles include integrating independent product portfolios into one integrated story, marketing strategy and roadmap for SAP Business Analytics, and bringing to market dozens of applications for Industry Analytics Marketing. Mimi brings to her role deep industry knowledge, a proven ability to deliver results and build new products by bringin
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.” Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoCoSoLo. That’s Mobile, Collaboration, Social, and Localization. Forget the dumb term but think hard about understanding all of the implications that those forces will bring to bear on mobile behavior, mobile expectations, mobile experiences, and mobile commerce.” Pour a cup and get the real scoop from our panel of experts on Mobility Goes to the Mall, the Hotel, the Airport... VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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