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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

March 28th 2012:Mobility Goes to the Mall, the Hotel, the Airport…

The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.” Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoC

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Featured Guests

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Bob Evans

Bob Evans is Vice President of Strategic Communications for SAP. He joined the company in April 2011 and late last year helped create a new 50-person team within the Marketing organization called Customer Central, which celebrates SAP’s customers through stories of their innovations and success. Bob also writes a widely read column for Forbes.com on business innovation. Before joining SAP, Bob covered the business-technology world as primary analyst and blogger for InformationWeek.
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Brent Leary

Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, SAP and other major technology companies. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Brent is the author of The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won’t Adapt. Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent serves on the national board of the CRM Associatio
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Maribel Lopez

Maribel Lopez is the founder of Lopez Research, a market research and strategy consulting firm. She's also the co-founder of the Emerging Technology Research Council, a community of business and technical leaders in Fortune 1000 companies focused on driving innovation and business value with mobile, IoT, and analytics. Maribel is the author of the Wiley book "Right-time Experiences" and a contributor to Forbes. Her clients range from start-ups to global firms, including 5 of the Fortune 20. Prior to founding Lopez Research, Maribel gained her expertise by working at Motorola, International Data Corp., Shiva Corporation and Forrester Research. Follow her on Twitter @MaribelLopez and on Forb
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Mimi Spier

Mimi Spier, Senior Director, Solution Marketing, SAP, has spent the last 20 years strategizing, building, launching, implementing, and evangelizing software applications for world-class enterprise companies like Oracle, BusinessObjects, Hyperion, and SAP. In her current role at SAP, Mimi is responsible for driving cross-portfolio innovation, GTM, and marketing strategy across Analytics, Big Data, Mobile and IofT. Previously, Mimi was responsible for the overall SAP strategy and GTM for Mobile Analytics, and for integrating and extending the BusinessObjects solutions into the SAP 24 Industry GTM strategy. She is recognized as a thought-leader in the Analytics and Big Data space, speaking acr
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 19/12/2018 08:00 19/12/2018 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.” Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoCoSoLo. That’s Mobile, Collaboration, Social, and Localization. Forget the dumb term but think hard about understanding all of the implications that those forces will bring to bear on mobile behavior, mobile expectations, mobile experiences, and mobile commerce.” Pour a cup and get the real scoop from our panel of experts on Mobility Goes to the Mall, the Hotel, the Airport... VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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