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Global Reach

Global Reach

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March 29th 2012:On the Ground in China: How to Develop a Culturally Aware Approach to This Complex Market

In the quest to expand your global reach, few markets are more tantalizing, or more challenging, than China. But for many American and European companies, the competitive environment and culture differ from their home markets in such complex ways that they fail to realize their goals. My guest Marco Chan, founder of AmAsia3, is an expert on what it takes to expand into China. A Hong Kong native and veteran of multiple international assignments, he started up FedEx's operations in China and has helped other companies do the same. He'll talk about what works in China, and what doesn't work - and

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Marco Chan

Marco Chan co-founded AmAsia3 with partner Michael Harton in May, 2010. AmAsia3 is an international consulting firm engaging in Trans-Pacific commercial ventures, and providing business leaders and companies with the service support, solutions, expertise, and insight necessary for global success. A former FedEx senior executive of more than 20 years, Marco is a savvy global supply chain and logistics professional. As the first Manager in China, he established operations in 13 cities within 18 months, opened 3 call centers, and automated customs clearance. Currently, he serves on the Board of Directors for the Wings Cancer Foundation and the Association of Chinese Culture in the Mid-South. He
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