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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

April 03rd 2012:MOST ADVERTISING IS USELESS

One of the major problems facing today’s SME’s is their inability to write compelling marketing and advertising copy that will get potential customers interested in the product and motivate them to purchase. I give examples where professional written and laid out copy increased sales by up to 50 times. We discuss how institutional advertising is useless, how ads should be threefold; increase sales and increase brand equity. We also talk about how customers don’t give a damn about you, they only care about themselves, that features are useless, only benefits sell, the need for differe

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Scott McKain

Scott McKain - teaches businesses how to deliver the “Ultimate Customer Experience”. Scott is one of about 150 living members of the Professional Speakers Hall of Fame. Recognised by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter and GlenJuice. Chosen by Arnold Schwarzenegger to be the emcee and speaker for The Great American Workout, held on the White House lawn with the President, and carried live on CNN and NBC’S “Today” show. Author of “Collapse and Distinction” How to create differentiation in the marketplace. No 1 spot on Amazon.com’s list of business bestsellers.
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Tod Whipple

Tod Whipple is a serial entrepreneur. Commercial Real Estate Expert. Technology Ninja and lover of all things Business. He continues to fuel his passion for startups through StartupAddict.com founded in 2007. In a former life, Tod produced feature films, television and new media projects. He was a partner at Scout Productions a film/television and new media production company in Boston Massachusetts. Some of his credits include Queer Eye for the Straight Guy for Bravo/NBC, Session 9 for USA Films, and Deadman’s Curve for Trimark pictures to name a few.
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 18/10/2017 05:00 18/10/2017 06:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show One of the major problems facing today’s SME’s is their inability to write compelling marketing and advertising copy that will get potential customers interested in the product and motivate them to purchase. I give examples where professional written and laid out copy increased sales by up to 50 times. We discuss how institutional advertising is useless, how ads should be threefold; increase sales and increase brand equity. We also talk about how customers don’t give a damn about you, they only care about themselves, that features are useless, only benefits sell, the need for differentiation and to clearly articulate your value proposition. Two great guests: Scott McKain – one of the 50 most influential marketing authors on Twitter and Tod Whipple – CEO of Startup Addict –a Crowd Funding Company VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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