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One of the major problems facing today’s SME’s is their inability to write compelling marketing and advertising copy that will get potential customers interested in the product and motivate them to purchase.
I give examples where professional written and laid out copy increased sales by up to 50 times. We discuss how institutional advertising is useless, how ads should be threefold; increase sales and increase brand equity. We also talk about how customers don’t give a damn about you, they only care about themselves, that features are useless, only benefits sell, the need for differe
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