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How do you attract loyal customers in an era of unprecedented customer power? How do you cope with the ‘new normal’ of today’s marketplace, balancing customers concerns about personal privacy with their demand that all their unique needs be met? My guest Bryan Pearson, President of Canada's LoyaltyOne and author of “The Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will share two decades of frontline experience to give marketers sound strategies for navigating the worlds of customer expectations, privacy and data integrity. An internationally recognized expert in the fie
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