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April 05th 2012:Take the “Loyalty Leap” — How to Build Unwavering Customer Loyalty While Navigating the Minefields of Privacy

How do you attract loyal customers in an era of unprecedented customer power? How do you cope with the ‘new normal’ of today’s marketplace, balancing customers concerns about personal privacy with their demand that all their unique needs be met? My guest Bryan Pearson, President of Canada's LoyaltyOne and author of “The Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will share two decades of frontline experience to give marketers sound strategies for navigating the worlds of customer expectations, privacy and data integrity. An internationally recognized expert in the fie

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Bryan Pearson

With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. A sought-after speaker and author of the forthcoming book The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented in North and South America, Europe a
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