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Real Recognition Radio

Real Recognition Radio

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April 17th 2012:The Hidden Agenda

How do we uncover the hidden agenda? On the next episode of Real Recognition Radio, Roy Saunderson and S. Max Brown speak with Kevin Allen, author of The Hidden Agenda: A Proven Way To Win Business and Create A Following. Why do some sales pitches work while many fall flat? Don’t miss the next Real Recognition Radio program to learn what "Brutal Simplicity of Thought" is and how this should direct our communications.

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Kevin Allen

Kevin Allen is the author of The Hidden Agenda: A Proven Way To Win Business and Create A Following. He has been coined as the Billion Dollar Man. Kevin spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. Kevin worked with MasterCard to develop the globally famous “Priceless” campaign, and worked with Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson & Johnson. At McCann, he created what is arguably one of the industry's most envied new business programs, which name
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