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The 7 Graces of Marketing

The 7 Graces of Marketing

Monday at 6 AM Pacific

April 30th 2012:Ethical Marketing and the New Consumer

Consumers today face more ethical buying decisions than ever before. Consumers who feel strongly about the environment often regard 'buying green' to be an ethical and moral imperative. The rise of social media means consumers are now more empowered, informed, and willing to make a political point than ever before in history. Because consumers are now calling the shots when it comes to ethics, brands need to pay attention to what they are saying, and learn how to market to them in a way that speaks their language and meets their needs. On today's show, Lynn and her special guest Chris

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Monday at 6 AM Pacific Time on VoiceAmerica Business Channel
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Featured Guest

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Chris Arnold

Chris Arnold is an award-winning creative and innovator, and one of the UK’s leading experts in ethical marketing, as evidenced in his book Ethical Marketing and the New Consumer. A former Creative Director of Saatchi & Saatchi, Chris is a Creative Partner and co-founder of the new generation advertising agency Creative Orchestra. He’s worked at dozens of top agencies on hundreds of top brands. He has appeared on many UK television shows on the BBC and Channel 4, and lectures around the world on creativity, advertising and ethical marketing.
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