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Global Reach

Global Reach

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May 24th 2012:Global Branding and Emerging Markets – Forging a New Value Chain

It’s no surprise that established global brands are vying for the attention (and disposable income) of the emerging market consumer. With their new rich and burgeoning middle classes (720 mn today/1.8 bn by 2030), these are the world’s hottest markets. But did you know that 21 of the world’s 100 top brands belong to emerging market companies (EMNCs)? Not only are EM brands entering the developed world’s consumer mainstream, but like the developed world firms before them, EMCs are adding to their brand portfolios. And they’re adding upmarket brands—enabling them to play both ends of the value c

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Ian Williams

Liverpool born, New York based author & broadcaster Ian Williams has been covering international politics, business and finance for more than two decades and has reported from around fifty countries, ranging from Kazakhstan to Taiwan, China, Hong Kong and the Caribbean. His books include “Rum: A Social & Sociable History” and he is currently working on “A Global History of Tequila & Mezcal,” hence a continuing interest in spirits branding that has led to other premium brands. His Speculator column, in Investor Relations magazine takes an offbeat look at economics and business and he has also been a regular contributor to FTSE Global Markets and Emerging Markets Report, China Economic Review
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