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Modern marketers have been talking 'at' us for more than a century. But how often do they truly allow themselves to be 'seen' by truthfully speaking their values? With the rise of social media, companies can no longer buy public favour by making a show of being value-driven when they are not. The savvy modern consumer demands we not only talk values, but that we walk our talk too. So how can we achieve this? How can we become more believable in the eyes of the public? The answer lies in two of the 7 Graces: Transparency and Inspiration. On today's show, Lynn speaks with award-winning Canadian
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