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With a middle class estimated at over 300 million, everyone wants to export to China. But how do you crack this notoriously difficult market? Many companies have tried—and failed or at least run into huge and costly problems. "Not necessary," says my guest, Casey Xiao-Morris, "if companies take the steps to build a strong foundation" before entry and avoid 6 common mistakes that can derail your plans. With 21 years of experience in connecting the Chinese and American markets, Casey understands how business works in China. “How you enter the market determines what kind of success you have,” say
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