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The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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June 15th 2012:A Conversation with Warren Bennis

A strong personal brand is a leader’s most valuable asset, yet the process of discovering, shaping and maximizing this asset eludes many leaders. In this episode, host Rasheryl McCreary will talk with acclaimed American scholar and author, Warren Bennis about his views on personal branding and leadership. Through personal stories, shared in his recent memoir, Still Surprised: A Memoir of a Life in Leadership, listeners will learn how Bennis discovered his unique value proposition (personal brand) and developed his authentic voice. As a leader who is known as the “founding father of the mode

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Featured Guest

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Warren Bennis

Warren Bennis is University Professor and Distinguished Professor of Business Administration and Founding Chairman of The Leadership Institute at the University of Southern California. He also serves as the Chairman of the Advisory Board of the Center for Public Leadership at Harvard University’s Kennedy School. He has consulted for many Fortune 500 companies and served as adviser to four U.S. presidents. In May 2000, the Financial Times referred to Bennis as the “professor who established leadership as a respectable academic field.” Forbes Magazine cited Bennis as the “Dean of Leadership gurus.” In 2007, Business Week named Bennis as one of the “10 most influential thought leaders writi
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