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The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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June 22nd 2012:Blogging From the C-Suite: Online Brand Building for CEO’s and Senior Executives

In today’s wired world where countless connections are being made online, business blogging has become one of the more influential and effective means to build an organization’s brand. In this episode, host Rasheryl McCreary will talk with Karen Leland, best-selling author, Huffington Post business columnist and modern marketing expert about the power of blogging from the C-Suite. Through real-world examples of leaders who have profited by posting (such as Jonathan Schwartz - who recently stepped down as Sun Microsystems Chief Executive Officer), specific case studies, and current best pra

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Featured Guest

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Karen Leland

Karen Leland is the best-selling author of six business books, which have been translated into 10 languages. She is the president of Sterling Marketing Group, where she works with entrepreneurs and Fortune 500 companies around the world on leveraging the value of modern marketing and social media to build stronger brands and accelerate the business bottom line. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson. A recognized expert on marketing, personal productivity and business communications, Karen has been interviewed for her expertise by the New York Times, Fortune Inc., Oprah, The Today Show, Time Magazine, CNN, The Wall Street
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