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July 19th 2012:Game Changers in Incentive Travel — Enhancing Employee, Customer and Channel Partner Engagement

It’s an exciting time in the incentive travel industry. Companies that abandoned meetings, events and incentives (ME&I) in the economic meltdown have seen those savings outweighed by eroding customer, channel partner and employee engagement. Now they are coming back, but to a new paradigm. My guest, Jim Ruszala of Maritz Travel, is a recognized thought leader and innovator in incentives, loyalty and engagement. He’ll talk about the essentials of building a better ME&I strategy. Innovations in program design that can boost the returns – tangible and intangible – for your incentive investment.

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Featured Guest

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Jim Ruszala

As senior director of marketing for Maritz Travel, Jim Ruszala leads the company’s development of new and innovative strategies to help organizations achieve better business value through their meeting, event and incentive travel efforts. A recognized thought leader, advocate and voice for the industry; Mr. Ruszala has contributed and been featured in numerous publications and papers, presented at many industry events, moderated cross-industry panels and supports various business event and incentive travel association groups.
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