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The 7 Graces of Marketing

The 7 Graces of Marketing

Monday at 6 AM Pacific

July 02nd 2012:Marketing: The Problem or the Solution?

Throughout the 20th Century, marketing played a key role in the rise of consumer culture and big business. Now in the 21st Century, we find ourselves faced with serious economic and environmental challenges that came as a result of our past business models. But if marketing once played a hand in creating the problem, can it also be used to create the solution? Today's guest, Mark Blayney Stuart, Head of Research at The Chartered Institute of Marketing in the UK, believes it can. Mark and Lynn will discuss how communication is at the foundation of today's problems, and how marketers ca

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Monday at 6 AM Pacific Time on VoiceAmerica Business Channel

Featured Guest

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Mark Blayney Stuart

Mark Blayney Stuart is Head of Research at The Chartered Institute of Marketing. He writes and researches the majority of the Institute’s papers, regularly chairs panels and debates and speaks on the themes of innovation, ethics, brands and communications. He also writes for The Guardian, has appeared on BBC Radio 4 and Sky News and is regularly published in the business press including Marketing Week, Chief Executive Officer and Excellence in Leadership. He is a featured contributor to The FT Handbook of Management. He has consulted to leading organisations including Microsoft, NHS Direct, Manchester Business School and many others, and has spoken at many major international confer
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