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In The Cloud with Game-Changers presented by SAP

In The Cloud with Game-Changers presented by SAP

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July 12th 2012:Social Enterprise: New Collaborative Business Culture in the Cloud

Is your company culture ‘social’ yet? It’s the new game-changer in business and we hope you’re not missing out. Dr. Natalie Petouhoff: “What if your CEO said, ‘I don’t want employees talking to each other. I want people to work by themselves and not collaborate. I don’t care about what customers say. We should be insular and not take any feedback from employees or customers! That’s how we will beat the competition!’?...Unfortunately, many businesses – while not saying this – are explicitly running this way.” Brent Leary: “Successful companies are leveraging social tools and processes thro

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Featured Guests

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Natalie Petouhoff

Dr. Natalie Petouhoff, Social Business Strategist, Analyst and Consultant, is a thought leader in social media, providing unique business perspectives on how to apply social media to business. She teaches advanced social media business courses at UCLA and USC, as well as courses on a leadership and employee motivation. Her four business books and white papers are the subject of hundreds of articles in USA Today, Adage, BusinessWeek, Fast Company, The New York Times, The Wall Street Journal, Peppers and Rogers 1-to-1 Magazine and CRM Magazine, as well as national television and radio. Natalie is the emeritus president of the Los Angeles Social Media Club. She held positions as a Forrester Ana
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Brent Leary

Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, SAP and other major technology companies. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Brent is the author of The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won’t Adapt. Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent serves on the national board of the CRM Associatio
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Heather Davis

Heather Davis is Vice President of National Accounts at Optimal Solutions, responsible for strategic sales and operations with Large Enterprise clients and Large Channel Partners. Prior to joining Optimal in 2008, she had over 18 years of experience in SAP technology solutions, business development, program management and consulting delivery with Accenture, Hitachi, and CSC. Heather’s industry experience includes work with International Paper, Henkel Chemical, Nokia, Samsung, and multiple other Fortune 1000 companies. She is very active in the Dallas-Ft. Worth ASUG community and serves on the Board as Program Chair.
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Samir Patel

Samir Patel is currently a Product Owner on the Leonardo Conversational AI Foundation and a member of the Silicon Valley Next Talent rotational program. He is responsible for developing the Foundation’s Question-Answering Products as well as its Strategy and Go-to-Market efforts. Prior to SAP, Samir worked at Highvista Strategies in Boston as an Investment Analyst. He earned his Bachelor’s degree in Engineering Sciences from Harvard College and his Master’s degree in Mechanical Engineering from Stanford University.
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