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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

July 25th 2012:Retailers we love to love: Building brand loyalty

Retailers: We know it’s tougher than ever to turn customers into loyal evangelists for your brand. The experts say: Christine B. Whittemore: “The winners in retail today are retailers who understand that the customer calls the shots. Few retailers can compete strictly on price...” Brian Kilcourse: “Retailers have a big opportunity to re-define the in-store experience by making it a part of the world that today’s consumers operate in.” Lisa Joy Rosner: “Where business intelligence provides the rearview mirror to what has happened, social intelligence is what's happening right now. C2B (custo

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Featured Guests

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Jon Wurfl

Jon Wurfl at SAP helps retailers manage the most valuable asset of their business: their shoppers. By leveraging his domain expertise in CRM business strategy and technology, Jon helps companies innovate their business transformation by using e-commerce, loyalty management, marketing, social media, mobility. His goal is to help businesses drive their top and bottom line upward.
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Brian Kilcourse

Brian Kilcourse is recognized as one of the top retail technology leaders in the United States. He is a managing partner at Retail Systems Research LLC (“RSR Research”), a company focused on delivering research, strategies, and knowledge for the extended retail industry. Formerly President & Chief Executive of Retail Systems Alert Group (RSAG), Brian is a recognized leader in retail technology practices. He has authored research reports on Cross-Channel Retailing, Supply Chain, Customer Data Security, Business Intelligence & Analytics, Mobility, IT Governance, Workforce Management, Services Oriented Architectures (SOA) and Software as a Service (SaaS). Previously, Brian was SVP and CIO at L
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Lisa Joy Rosner

Lisa Joy Rosner is Chief Marketing Officer at social intelligence company NetBase, working with the largest brands in the world—including Coca-Cola, Kraft and HP—as they transform their approach to understanding consumers’ desires. Before NetBase, she was vice president of Worldwide Marketing at BroadVision Inc. and vice president of Marketing at MyBuys, where she worked with Sears, Wal-Mart and Circuit City. Previously, she worked in the business intelligence market at Brio, DecisionPoint and Oracle. Lisa Joy is an active blogger and guest columnist on social media topics. She has served on the marketing advisory board for the Silicon Valley Red Cross and the Wornick School, as well as th
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Christine B. Whittemore

Christine B. Whittemore is Chief Simplifier of Simple Marketing Now LLC, an inbound marketing strategy consultancy helping organizations get found online using social media and content marketing. An active social media enthusiast, Christine established her marketing blog, Flooring The Consumer, about the retail experience and marketing to women in June 2006. It is listed in the AdAge Power 150 and the BuyerZone Top 20 Business Marketing Blogs. She publishes the Content Talks Business Blog, online marketing advice and best practices - http://simplemarketingnow.com/content-talks-business-blog/. She presented on lead generation with social media at the MarketingProfs B2B Forum 2011 and on conte
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Mark Johnson

Mark Johnson is President and CEO of Loyalty 360. He is committed to bringing loyalty to the forefront as a critical marketing strategy by creating an unbiased, market-driven clearinghouse and think tank through with which users and loyalty providers can interact and collaborate. Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them. He has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program desi
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 18/10/2017 08:00 18/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Retailers: We know it’s tougher than ever to turn customers into loyal evangelists for your brand. The experts say: Christine B. Whittemore: “The winners in retail today are retailers who understand that the customer calls the shots. Few retailers can compete strictly on price...” Brian Kilcourse: “Retailers have a big opportunity to re-define the in-store experience by making it a part of the world that today’s consumers operate in.” Lisa Joy Rosner: “Where business intelligence provides the rearview mirror to what has happened, social intelligence is what's happening right now. C2B (customer to business) is the new world order.” Mark Johnson: “Why is it so hard to ‘listen’ to our customers, when we ‘heard’ what they said?” Jon Wurfl: “If word of mouth remains the most powerful marketing influence, do shoppers with large social networks, and maybe loudmouth friends, make better purchasing decisions?” Join us for more game-changing insights for you and your customers. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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