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The most pressing questions in the social media marketing industry are “How do I use it to meet concrete business objectives?” and “How do I measure ROI on my investment?” Well my guest this week, Maya Grinburg of Wildfire Interactive, will share best practices, strategies and examples on how to achieve a positive ROI on your SMM initiatives. She'll talk about the 3-phase model successful marketers use to win at SMM: 1) GROW—how to turn users into fans; 2) ENGAGE—how to get fans engaged with your brand; 3) MONETIZE—how to convert fans into customers and advocates. She'll tell us how to pick t
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