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July 26th 2012:The Most Pressing Questions in Social Media Marketing: How do I Use Social Marketing to Meet Concrete Business Objectives and Win Positive ROI?

The most pressing questions in the social media marketing industry are “How do I use it to meet concrete business objectives?” and “How do I measure ROI on my investment?” Well my guest this week, Maya Grinburg of Wildfire Interactive, will share best practices, strategies and examples on how to achieve a positive ROI on your SMM initiatives. She'll talk about the 3-phase model successful marketers use to win at SMM: 1) GROW—how to turn users into fans; 2) ENGAGE—how to get fans engaged with your brand; 3) MONETIZE—how to convert fans into customers and advocates. She'll tell us how to pick t

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Featured Guest

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Maya Grinberg

Maya Grinberg is the voice of Wildfire. Her specialty is educating brands and businesses about the best practices and winning strategies of social media marketing. She has organically grown Wildfire's social properties into the most engaged fan communities within the industry, with 145,000 fans on Facebook and 25,000 on Twitter, and counting. Maya is the producer of Wildfire's popular monthly webinar series, which has drawn over 40,000 registrations in 2012. In addition to writing the Wildfire blog, Maya's writing has appeared in the Huffington Post, Social Media Examiner, Social Media Today, and Business2Community. Maya has presented at the Clinton Foundation, the American Marketin
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