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The Leader and The Muse: Inspired Personal Branding

The Leader and The Muse: Inspired Personal Branding

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August 10th 2012:Special Encore Presentation: Blogging From the C-Suite: Online Brand Building for CEO’s and Senior Executives

In today’s wired world where countless connections are being made online, business blogging has become one of the more influential and effective means to build an organization’s brand. In this episode, host Rasheryl McCreary will talk with Karen Leland, best-selling author, Huffington Post business columnist and modern marketing expert about the power of blogging from the C-Suite. Through real-world examples of leaders who have profited by posting (such as Jonathan Schwartz - who recently stepped down as Sun Microsystems Chief Executive Officer), specific case studies, and current best pra

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