The most powerful marketing tool a company has is their customer service. PWC studies show it can be four times more effective than advertising and promotion in creating ROI and growing a business. It also reduces marketing costs, builds loyal customers, and increases profitability.
We discuss what can be done to assist the 97% of companies that go out of business in the first 10 years. The reason? Not ideas or money but leadership, Management, HR, marketing, finance, operations and sales.
We also discuss succeeding at retail, and how to get your staff motivated to think outside the box.
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