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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

August 22nd 2012:The Future of Digital Marketing: Now!

Digital marketing. Your increasingly digitally-smart customers expect more from your website than being able to buy something. They’re demanding a relevant, personalized browsing experience with new product discovery, research, price comparisons and feedback exchange. But if your company is just going through the motions of ecommerce, you’ll lose them fast. Our experts can help you get there. Glenn Conradt: “Companies need to start incorporating contextualized content into the e-commerce experience to leverage the Internet as a dynamic and profitable sales, marketing and service channel.” Sc

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Featured Guests

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Glenn Conradt

Glenn Conradt is the VP of Global Marketing and North America at CoreMedia, where he is responsible for global marketing and the North America business. He has 20 years of experience in North America, Europe and Africa in enterprise, business intelligence and portal technologies. Prior to CoreMedia, Glenn served as VP of Marketing at Tiburon, Inc., where he led the repositioning and re-branding of the company. He has also held executive management positions at Microsoft, Computer Associates, Sterling Software, Systemfabrik and Gentia Software.
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Scott Liewehr

Scott Liewehr is the President and Principal Analyst at the Digital Clarity Group (DCG), a research and advisory firm focused on helping leaders navigate digital transformation, as well as the elected President of the Content Management Professionals Association. Scott believes digital content is transforming the enterprise, and strives to provide pragmatic advice and clarity to help organizations through the change. He hosts CMS-Connected, a monthly webcast on the relevant news and best practices of the content management industry. Prior to DCG, Scott was the Lead Analyst of the Web Content Management practice at the Gilbane Group. Scott has an interest in helping children with autism and a
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Jamie Anderson

Jamie Anderson is Director of Global Solutions Marketing within SAP's Customer LOB Solutions area, with a specific focus on CRM, eCommerce, and multi-channel solutions delivery. He is somewhat of a “CRM veteran”, with over 15 years’ experience in the customer-facing solutions space, and has worked with many brands in defining and implementing engaging customer experiences. Jamie is an active blogger and tweeter. Jamie’s blog: http://www.business2community.com/author/jamie-anderson#OSexzMuPVIEuUXKI.99
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Digital marketing. Your increasingly digitally-smart customers expect more from your website than being able to buy something. They’re demanding a relevant, personalized browsing experience with new product discovery, research, price comparisons and feedback exchange. But if your company is just going through the motions of ecommerce, you’ll lose them fast. Our experts can help you get there. Glenn Conradt: “Companies need to start incorporating contextualized content into the e-commerce experience to leverage the Internet as a dynamic and profitable sales, marketing and service channel.” Scott Liewehr: “Big data is the Lady Gaga of digital marketing – all hype, no substance.” Jamie Anderson: “’eCommerce is DEAD! Long live distributed commerce.’ I love this. I read it from a blog on eConsultancy...Engaging and selling to today’s digitally savvy customer is a lot more challenging than merely having a website and being open for business.” Join us for The Future of Digital Marketing: Now! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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