|
In this show we talk about the importance of differentiation to prevent commoditization of your category, increase your first recall brand awareness, increase customer loyalty and return on investment, while decreasing marketing costs. We also discuss the scientifically proved need for regular vacations to recharge not only the brain cells, but the energy and enthusiasm level. How to motivate employees and how to come up with that next big idea!
Our guest is a lawyer to the major corporates as well as movie and music heavyweights, Keith Berglund.
|
